Go-To-Market
Finatal helps private equity investors and portfolio companies hire revenue, marketing and customer leaders who uncover untapped opportunities, strengthen commercial performance and turn an asset’s potential into measurable growth.
About the practice
Commercial Leadership That Turns Potential into Growth
Go-To-Market leaders help realise value, find new routes to creating value and tap into unrealised potential. By connecting market insight, commercial execution and customer relationships, they turn the investment plan into focused action across the revenue engine.
Realise Existing Value
Strong commercial leaders identify where performance can improve today. They sharpen positioning, strengthen sales execution and align marketing with the opportunities most likely to convert, building a more productive and accountable revenue engine.
Open New Routes to Growth
New markets, customer segments and channels can create additional sources of value. Effective GTM leaders assess the opportunity, shape a credible route to market and build the teams and processes needed to scale with discipline.
Unlock Customer Potential
Growth continues beyond the initial sale. Customer and client success leaders strengthen adoption, retention and expansion, turning deeper relationships and a clearer understanding of customer needs into durable commercial value.
Our Go-To-Market Leadership Network
Our practice covers Chief Revenue Officers (CRO), Chief Marketing Officers (CMO), VP Marketing, VP Sales and VP Customer & Client Success. Each search starts with the investment stage, the commercial model and the outcomes the appointment needs to deliver.
Revenue, marketing and customer leadership need to work towards a shared growth plan. We consider how a leader will connect demand generation, sales conversion and customer expansion, and where the business needs greater capability or a different approach.
We shape the brief around the business’s priorities: strengthening the core proposition, entering new markets, improving commercial efficiency or building a more scalable organisation. Relevant experience matters alongside the judgement to apply it in a new setting.
What We Look for in a Go-To-Market Leader
Commercial judgement starts with understanding where growth will come from. We look for leaders who can prioritise markets and customers, explain the trade-offs and connect the GTM plan with the investment thesis and the resources available.
Execution must be visible in the evidence. We explore how candidates have improved pipeline quality, conversion, sales productivity or customer retention, and how they measured progress without sacrificing margin or the quality of the customer experience.
The strongest leaders bring revenue, marketing and customer teams together. They build clear accountability, develop talent and work effectively with product, finance and operations, creating an organisation that can sustain growth as the business scales.
Share your commercial priorities and the growth you need to unlock. Our team can help shape the leadership brief for the next stage of your business.
Go-To-Market
Our UK & Europe Team
FAQs
Which Go-To-Market roles do you recruit for?
Our practice covers Chief Revenue Officers, Chief Marketing Officers, VP Marketing, VP Sales and VP Customer & Client Success. We shape each brief around the commercial priorities and leadership capability the business needs.
How do Go-To-Market leaders create value in private equity?
They connect the investment plan with commercial execution: improving performance in existing markets, finding new routes to growth and strengthening retention and customer expansion. The priorities depend on the asset and its stage of development.
How do you decide which commercial leadership role a business needs?
We start with the growth objectives and where performance is constrained. Understanding the commercial model, existing team and investment timeframe helps define the role, its responsibilities and the outcomes it should own.
What do you look for in a GTM leader?
We consider commercial judgement, evidence of execution and the ability to build effective teams. Relevant experience should show how a candidate improved growth, commercial efficiency or customer value in a comparable operating environment.
Can the practice support businesses entering new markets?
Market expansion can form part of a GTM leadership brief. We consider the experience needed to assess the opportunity, adapt the proposition and build a repeatable route to market.
How do we discuss a Go-To-Market leadership requirement?
Use the contact form below to tell us about your business, commercial priorities and hiring plans. Our team can help clarify the leadership brief and discuss the next steps.