Position Summary
The Director, Marketing Operations is responsible for driving operational excellence across
the marketing organization by ensuring initiatives are effectively planned, executed, and
delivered on time. This leader serves as the central point of coordination across internal teams
and external agency partners, establishing governance, managing priorities, and creating the
processes that enable marketing to operate efficiently at scale.
This role combines strong program management, operational rigor, and cross-functional
leadership to ensure strategic initiatives translate into flawless execution. The Director will build
the operational infrastructure needed to support a high-performing marketing organization,
improve visibility into workstreams, and create accountability across stakeholders.
Key Responsibilities
Marketing Operations & Program Management
- Lead the day-to-day operational management of the marketing organization, ensuring priorities are aligned with business objectives.
- Develop and manage integrated marketing roadmaps, project plans, timelines, milestones, and critical paths.
- Establish governance processes that drive accountability, decision-making, and execution across the organization.
- Monitor project health, identify risks and dependencies, and proactively resolve roadblocks.
- Facilitate weekly marketing operating reviews and executive status meetings.
Cross-Functional Leadership
- Serve as the primary liaison between Marketing, Creative, Merchandising, Digital,
- Ecommerce, IT, Finance, Analytics, Legal, and external agency partners.
- Coordinate cross-functional initiatives to ensure seamless execution across multiple workstreams.
- Align internal stakeholders around priorities, resource allocation, and deliverables.
- Drive communication and transparency across leadership teams.
Agency Management
- Manage day-to-day operational relationships with media, creative, social, CRM, SEO, production, and technology agencies.
- Ensure agency deliverables are completed on time, within budget, and meet established quality standards.
- Coordinate integrated planning across multiple agency partners.
- Monitor agency performance against defined KPIs and service level expectations.
Process Improvement & Governance
- Design and implement scalable marketing processes, workflows, templates, and operating procedures.
- Standardize project intake, prioritization, approvals, and execution processes.
- Improve operational efficiency through automation and workflow optimization.
- Maintain documentation of marketing processes and governance standards.
Budget & Resource Management
- Support annual marketing planning and resource allocation.
- Track project budgets and marketing investments.
- Monitor capacity across internal teams and agency partners to optimize resource utilization.
Reporting & Performance Management
- Develop executive dashboards that provide visibility into project status, marketing initiatives, budgets, timelines, and organizational priorities.
- Measure operational effectiveness through defined KPIs.
- Identify opportunities to improve speed, efficiency, collaboration, and execution quality.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 8–12+ years of experience in Marketing Operations, Program Management, Project Management, or Marketing Strategy.
- Experience leading complex cross-functional marketing organizations.
- Strong background managing integrated marketing programs across multiple channels.
- Experience working with external agency partners.
- Demonstrated ability to build operational processes within fast-paced organizations.
Preferred Experience
- Retail, consumer products, ecommerce, or omnichannel marketing experience.
- Experience supporting marketing transformation initiatives.
- Familiarity with Agile or other project management methodologies.
- Experience with enterprise project management platforms.
Skills & Competencies
- Exceptional organizational and project management skills.
- Strong executive communication and stakeholder management.
- Excellent problem-solving and decision-making abilities.
- Ability to manage multiple high-priority initiatives simultaneously.
- Strong leadership and influence without direct authority.
- Process-oriented mindset with attention to detail.
- Ability to thrive in fast-paced, high-growth environments.
- Strong analytical skills with the ability to translate data into actionable recommendations.
Success Measures
Within the first 12 months, this role will:
- Establish a centralized marketing operating model and governance framework.
- Improve on-time delivery of marketing initiatives across all functions.
- Increase visibility into project status, priorities, and resource allocation through executive reporting.
- Strengthen alignment and accountability across internal stakeholders and agency partners.
- Streamline marketing workflows to improve execution speed, efficiency, and collaboration.
- Create scalable operational processes that support long-term organizational growth.
- This role is ideal for a highly organized marketing operator who excels at bringing structure to complexity, driving accountability, and ensuring strategic marketing initiatives are executed with excellence across the organization
This role is ideal for a highly organized marketing operator who excels at bringing structure to
complexity, driving accountability, and ensuring strategic marketing initiatives are executed with excellence across the organization.