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Building a finance function for a commercial and strategic Livingbridge-backed buy-and-build


Brainlabs is a founder-led digital marketing business that took investment from Livingbridge in 2019. They embarked on an accelerated M&A journey, transforming the business into an international player across UK, Europe, America and APAC. Finatal were engaged to lead the search for the CFO, M&A Director, FP&A, Controllership, Integration and data resources.


Having placed Olivier as the new Group CFO, we had a strong understanding of the standard of finance function he sought to build to support the global expansion strategy. With a background across Apple’s Emerging Markets division and EQT’s VFS, Olivier had clear expectations of a best-in-class finance function for Brainlabs.

We were selected based on our seamless working model, whereby multiple practices can work together in tandem to support a team build. In short, Brainlabs had enhanced M&A and FP&A capacity, full-time integration resource and multiple core finance hires completed to enable the next phase of international growth.


Livingbridge successfully exited their investment to US PE buyer, Falfurriss Capital Partners. Finatal made over 20 hires over 4 years and every permanent hire supported through the first deal cycle were retained by the new owners. Brainlabs continues to expand globally and is now one of the most well-known digital marketing agencies in the world.