VP Finance
PE-Backed D2C / E-Commerce Business
Austin, TX | On-site
Finatal is partnering with a fast-growing, private equity-backed consumer business to appoint a VP Finance as the senior-most finance executive within the organization.
The company is a scaled and highly profitable consumer platform with a predominantly digitally native business model. The majority of revenue is generated through D2C and e-commerce channels, alongside a growing retail presence that represents a significant opportunity for future expansion.
Following a recent private equity investment, the business is entering its next phase of organic growth. The focus will be on continuing to scale its core digital channels, expanding its retail presence and building the infrastructure required to support a significantly larger and more complex organization.
Reporting directly to the CEO, the VP Finance will take ownership of the finance function and lead a small, established team. This is deliberately a VP Finance rather than a traditional CFO hire, offering an ambitious finance leader the opportunity to step into a No. 1 finance seat and grow alongside the business.
The role will combine strategic finance, FP&A, accounting oversight and commercial business partnership. The VP Finance will have the opportunity to further develop and professionalize the finance function while maintaining a heavily forward-looking mandate, supporting the CEO and leadership team across growth, investment, cash deployment and channel strategy.
Key responsibilities include:
- Lead the finance function and act as a strategic partner to the CEO, leadership team, Board and private equity sponsor
- Own FP&A, including budgeting, forecasting, long-range planning, scenario analysis and performance management
- Own and develop the integrated financial model across revenue, EBITDA, cash flow, inventory and covenant performance
- Translate financial and commercial data into actionable insights that inform key business decisions
- Partner with commercial, marketing and operational leadership to evaluate investments and challenge underlying assumptions
- Support strategic analysis across D2C, e-commerce and retail channels as the business continues to diversify its channel mix
- Oversee accounting and controllership, including financial reporting, close, controls and the annual audit
- Lead cash flow forecasting, liquidity management and capital allocation
- Own lender reporting, covenant forecasting and compliance
- Lead Board and investor financial reporting
- Develop the finance organization as the scale and complexity of the business increase
Candidate profile
- Approximately 5–15 years of progressive finance experience with the ambition and capability to step into a No. 1 finance role
- Strong FP&A and strategic finance experience, including budgeting, forecasting, modeling, scenario analysis and cash flow management
- Strong accounting foundation with experience overseeing reporting, close, controls and audit
- Experience within D2C, e-commerce, consumer, CPG, retail or another relevant consumer-facing environment
- Strong understanding of the economics and KPIs associated with digitally native and multi-channel consumer businesses
- Commercially minded with a track record of partnering across a business and using financial analysis to drive decision-making
- Comfortable challenging assumptions and influencing senior stakeholders
- Hands-on, ambitious profile with the potential to develop into a CFO-level leader as the business scales
- Private equity or leveraged environment experience is advantageous but not essential
- This is an opportunity to take the No. 1 finance seat within a profitable, high-growth D2C/e-commerce business and partner directly with the CEO and private equity sponsor through the company’s next stage of development.