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Finatal appoints a CFO for Parts ASAP in 72 days

Parts ASAPKinderhook Industries

Finatal completed a confidential CFO search for Kinderhook Industries-backed Parts ASAP in 72 days, securing a leader with distribution, integration and cash flow experience.

72 daysSearch completed
13 candidatesPresented and interviewed
Permanent CFOHudson, Wisconsin

Explore our CFO Executive Search for Private Equity practice.

The challenge

Parts ASAP, an aftermarket parts distributor serving agricultural, construction and industrial equipment markets, had been built through 17 add-on acquisitions. As the Kinderhook Industries-backed business prepared for its next phase, it needed a CFO who could develop FP&A, strengthen cash flow management and support margin improvement and exit readiness.

The brief called for an experienced private equity-backed CFO with industrial or distribution knowledge and, ideally, M&A experience. The search also needed to remain confidential.

The search

Finatal mapped finance leaders across Midwest distribution and industrial businesses, screening for hands-on FP&A and cash flow expertise. We managed outreach discreetly, sharing the client’s identity only after candidates had been qualified.

To give the CEO and Kinderhook a broad view of the market, we presented candidates from a range of relevant backgrounds. The initial shortlist was delivered two weeks after kickoff, with 13 candidates presented and interviewed across the search.

The result

The search was completed in 72 days. Parts ASAP appointed a sitting CFO from a large HVAC distribution platform, bringing experience in acquisition integration, cash flow management and a sale from private equity ownership to a strategic buyer.

His background across FP&A, operational finance and supply chain was closely aligned with the demands of a multi-location distribution business managing a large product range. He joined in August 2026.

Meet the Finatal team

Monika Dowal, Senior Vice President at Finatal
Monika Dowal

Senior Vice President

Finatal
Natalie Brendsel, Head of Delivery at Finatal
Natalie Brendsel

Head of Delivery

Finatal
Finatal - North America
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